Behr Hug Pro Tips for Behr Paint

Behr Paint needed a fun and interesting method for sharing out tips and know-how regarding paint and stain. What better ambassador than an actual bear, so a realistic suit was commissioned for the campaign.

This portion of the campaign was geared toward the DECKOVER product. These tips would be shared out on Behr's social channels. This was executed with a minimal budget. The photo shoot and set build all took place on-site at the agency. I was involved directly in every step of this project.

My role: Idea Concepting, Art Direction, Design & Carpentry.