OOH signage uses the play on roots growing out paired with a living growing billboard.
Photocromatic billboard changes hair color when exposed to U.V. light.
Branded transit take-over with salon chairs for seating.
"Touch-up" partnerships with civic remodels or renovations in various markets.
"HUE Trucks" parked in known food truck hot spots. Offering color and root touch-ups over the lunch break.
Color subscription and wine club partnership. Get your color on a reoccurring basis, paired with wine to sip while the color sets.
"Trade for a tweet" interactive vending. Offer up product in a captive environment such as an airport. Busy women can try the pro-level hair color at their hotel while traveling.
dpHue Experiential Activation
dpHue is a salon quality at home hair color product. But you may not know that, and you're not alone.
A relative new-comer to the market, dpHue needed a way to make a big impression and increase general awareness of the brand. The strategy plays on product attributes of quick and easy pro-level quality at home. And their root touch-up kits.
My role: Art Direction, Creative Writing