Editor event invite/lookbook on newsprint. With lookbook image CD cased in a denim pocket.
Simple invite for public is handed out. QR code activates a Google map to the event from the users current location.
With use of an mobile app or microsite users can submitt an image and a short message to become a postcard. The one-off postcards are printed and the messages are hadwritten and delivered via “snail-mail”. The recipiant can then redeem a discount in-store with the postcard they recieved.
Facebook contest “How Do You Blue?” asks users to submit their interpretation of Back to Blue.
Gap Fall
Fall’s focus is on Gap’s denim offerings. To build on and promote Gap’s strength in the market place with “basics”, the campaign “Back to Blue” was sold through. The concept of going back to the basics and putting focus on the simple things that matter.
My role: Idea Concepting, Design