Artist commissioned fabric sculptures in the shopping center of the new store.
GAP branded bird feeders promoting the market specific Twitter handles. Users follow the “tweets” for launch info.
Interactive stations are installed in flagships locations worldwide. These stations allow a user to record and submit a short seven second greeting to the global location of their choosing. The greetings are then displayed in the Gap store specified.
To promote Gap’s reach into new markets, flights to and from these locations will offer a free access to gap.com. A specified coupon code can be offered to track the activity of the service.
Gap Hello
“Hello” is Gap’s launch campaign when entering into new global markets.
My role: Idea Concepting, Design