Kmart MCBS Contest
MCBS or Money Can't Buy Style is the overarching theme for Kmart's budget friendly fashion offerings. To promote the theme a social contest hosted on Facebook was launched. Partnering with 4 different fashion bloggers, participants were provided the style of clothing to make their own. Users didn't have to use the actual Kmart product but were given an incentive to. Entries were voted on, and a winner from each of the 4 challenges was eligible for a trip to NYC.

My role: Design, Copywriting