In-Market Patty Packaging

In-Market Ground “Brick” Packaging

In-Market Snack Sticks, single serve and multi-pack

MS_BTS_SS.jpg

Freestanding retail display for Snack Sticks

Display Shipper for club (Costco, Sam’s Club)

MS_Gallery1.png

Page Ads in Grocery Retailer Publications

PACKAGING CONCEPTS

CONCEPTS: Patty tray pack concepts for focus groups

CONCEPTS: Patty sleeve pack concepts for focus groups

CONCEPTS: Ground blend “brick” concepts for focus groups

Mighty Spark 2019 Packaging Overhaul
Bringing disruption to a category dominated by heritage brands.

For it’s Spring launch, Mighty Spark needed a fresh approach to attract a newly identified consumer and communicate both a “better for you” product and the 1 for 1 meal donation program.

A condensed timeline of only 2 months was provided to reinvent the brand position, pricing strategy and packaging. Focus groups and national online surveys were implemented to drill down the claims, language and aesthetic of the new line.

The result was a 300% increase in sales from the previous year.

My role: Creative Director, Design, Photography