Mighty Spark 2019 Rebrand
Previously positioned as a premium, craft product, the Mighty Spark brand was reinvented with an emphasis on health claims and a focus on the brand’s 1 for 1 meal donation program.
By implementing focus groups and online surveys, the core consumer, health claims and language surrounding the meal donation program were identified.
Mighty Spark emerged as a “better-for-you, give back” brand that retailers across the nation were seeking.
My role: Creative Director, Strategy, Design, Photography