Sleep Number Bed, Sleep Leadership
Sleep Number Bed needed a fun and budget friendly approach to communicate the extensive amount of data and knowledge that accompanies better sleep.
Positioned as Sleep Leaders, the brand used their social channels to share insights and tips to achieve better sleep. All of the posts linked to outside data to educate and support the claim. As a result the brand saw higher engagement over the typical mattress communication that is often promotional and seldom educational.
Clever writing paired with simple graphical stock imagery allowed for a quick read and broke through the clutter of a users social feed.
In addition to the posts. Short videos were created using exiting footage of the bed. Creating a sleep ambassador to share insights and information regarding sleep.
My role: Art Direction, Video Editing & Creative Writing.